Privacy Policy

Effective Date: January 1, 2026  |  Last Updated: January 1, 2026

Minty Smiles ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website at mintysmilesduncanville.com (the "Site") or interact with our dental practice. Please read this policy carefully. If you do not agree with its terms, please discontinue use of our Site.

Note on Health Information: Health and medical information you share with us in the context of receiving dental care is governed separately by our HIPAA Notice of Privacy Practices, which is provided to patients at their first visit. This Privacy Policy covers information collected through our website and general business operations.

1. Information We Collect

Information you provide directly: When you use our contact form, request an appointment, join our membership plan, or otherwise communicate with us, we may collect:

• Full name
• Email address
• Phone number (including mobile number for SMS communications)
• Home or billing address
• Appointment preferences and scheduling information
• Dental insurance provider and policy information
• Any information you include in messages or forms submitted to us

Information collected automatically: When you visit our Site, we may automatically collect certain technical information, including:

• IP address and general geographic location
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring URLs
• Cookies and similar tracking technologies (see Section 4)

Health information: Any protected health information (PHI) you share in the context of receiving dental treatment is subject to HIPAA regulations and our Notice of Privacy Practices, not solely this Privacy Policy.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries, questions, and requests
• To schedule, confirm, and manage your dental appointments
• To send appointment reminders, follow-up care instructions, and billing communications
• To enroll and manage your participation in the Minty Membership Plan
• To verify dental insurance benefits on your behalf
• To improve the functionality, content, and performance of our Site
• To analyze trends and understand how patients interact with our services
• To comply with legal obligations and regulatory requirements
• To protect the rights, property, and safety of our practice, patients, and the public

3. Text Message Communications

If you provide your mobile phone number and opt in to SMS communications, Minty Smiles may send you text messages including:

• Appointment reminders and confirmations
• Follow-up care notices
• Billing and account notifications
• Administrative communications related to your care

Opt-out: You may opt out of SMS communications at any time by replying STOP to any message we send. You will receive a confirmation text. After opting out, you will no longer receive SMS messages from us unless you opt back in. Opting out of text messages does not affect your ability to receive care at our practice.

Message and data rates: Standard message and data rates from your wireless carrier may apply. Message frequency varies.

Help: Reply HELP to any message or call (469) 759-6964 for assistance.

4. Cookies & Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your experience and analyze Site usage. Cookies are small data files stored on your device.

Types of cookies we may use:

• Essential cookies: Required for the Site to function properly (e.g., session management).
• Analytics cookies: Help us understand how visitors use the Site (e.g., Google Analytics).
• Advertising cookies: Used to deliver relevant ads and measure ad campaign effectiveness (e.g., Google Ads).

Managing cookies: You can control and delete cookies through your browser settings. Disabling certain cookies may affect the functionality of our Site. For more information, refer to your browser's help documentation.

5. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

• Service providers: We work with trusted third-party vendors (e.g., appointment scheduling software, website hosting, payment processors, SMS platforms) who process information on our behalf under contractual obligations to maintain appropriate safeguards.
• Legal compliance: We may disclose information when required by law, regulation, subpoena, court order, or governmental authority.
• Fraud and safety: We may share information to investigate, prevent, or address suspected fraud, security vulnerabilities, or threats to the safety of any person.
• Business transitions: In the event of a merger, acquisition, or sale of all or a portion of our assets, patient and user information may be among the assets transferred. We will notify you before your information becomes subject to a different privacy policy.
• With your consent: We may share information for any other purpose with your explicit consent.

6. Data Security

We implement commercially reasonable administrative, technical, and physical security measures to protect your information from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information and encourage you to take appropriate precautions when sharing personal information online.

If you have reason to believe your information has been compromised, please contact us immediately at (469) 759-6964.

7. Your Rights

Depending on applicable law, you may have the right to:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to our legal retention requirements and applicable law.
• Opt-out of communications: Unsubscribe from email or SMS communications at any time.

To exercise any of these rights, please contact us at (469) 759-6964 or in writing at the address below. We will respond within a reasonable time and in accordance with applicable law. Note that certain information may need to be retained for legal, regulatory, or legitimate business purposes.

8. Children's Privacy

Our Site is not directed to or intended for children under the age of 13. We do not knowingly collect personal information from children under 13 through our website. If you believe we have inadvertently collected information from a child under 13, please contact us immediately so we can delete that information.

Parents and guardians are responsible for providing or withholding consent for the dental care and any related information collection for minor patients seen at our practice.

9. Third-Party Links

Our Site may contain links to third-party websites, including social media platforms, mapping services, and scheduling tools. These third-party sites have their own privacy policies and practices. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies before providing any personal information.

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: